What’s Included:
- Communications audit (Includes review of website, social media, email, etc., and stakeholder surveys.)
- Messaging framework
- Key messaging
Why It Matters:
Clear and consistent messaging helps people understand why your work matters, making them more likely to volunteer, donate, advocate or take other actions that move your mission forward.
Optional Add-Ons:
- Communications plan
- Content strategy
- Content creation
What’s Included:
- Media relations strategy
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Media kit
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Media outreach (3 pitches, press releases or other media engagement)
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Media training for spokespeople
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Digital marketing strategy
Why It Matters:
You can’t do your work alone. To make a larger impact, you have to get in front of people who are ready to support your mission.
Optional Add-Ons:
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Ongoing media relations support
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Digital marketing strategy implementation
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Content creation
What’s Included:
- Reputational risk audit
- Crisis communications plan (A response plan for any crisis)
- 1 Crisis drill
Why It Matters:
How you respond to a crisis can make or break your brand. The best time to prepare is now.
Optional Add-Ons:
- Ongoing crisis support (Monthly retainer)
- Media training for spokespeople
What’s Included:
- Digital channel audit (Includes website review, social media review, email audit, newsletter audit and Google Analytics review)
- Digital marketing strategy
- 4 Social media templates
- 2 Email templates
Why It Matters:
In this digital age, most people will be introduced to you and engage with you online. An integrated digital strategy will help move them from awareness to action.
Optional Add-Ons:
- Digital marketing strategy implementation
- Content strategy
- Content creation
- Social media management
- Website design
- Monthly performance reports and optimization recommendations
What’s Included:
- Story mining workshop (with your team)
- Story bank (5 foundational stories)
- 3 Case studies
- 4 Blogs or newsletter articles
Why It Matters:
Data informs, but stories inspire. To move your mission forward, you have to tell stories that connect with our shared humanity and inspire others to be a part of the solution.
Optional Add-Ons:
- Storytelling skills workshop
- Video or podcast storytelling
- Annual report storytelling
- Storytellers Bill of Rights
